CELEB.

Matt Willis, bassist from Busted, opened up about his ongoing battle with addiction and his journey towards sobriety. After years of struggles, Matt has found strength in maintaining his recovery, expressing confidence in his ability to stay sober. His candid reflections offer hope and motivation to those facing similar challenges, demonstrating the power of resilience and self-belief. Read more about his story here.

Kit Harington, known for his role in "Game of Thrones," also shared his journey towards sobriety, describing it as a transformative experience. After battling addiction during his rise to fame, Kit's decision to get sober has been pivotal in reclaiming his mental health and stability. His story serves as a reminder of the importance of personal well-being, even amidst the pressures of celebrity life. Learn more about Kit’s reflections here.

RISE.

Meanwhile, the wine industry is grappling with a generational shift as Gen Z leads a "sober revolution." With a growing preference for alcohol-free alternatives, the industry is being challenged to innovate and adapt to new consumer demands. This shift signifies a cultural change in how we view drinking, particularly among younger people who prioritise health and well-being over traditional drinking habits. Explore the impact of this trend here.

INSPO.

GLOBE.

In a similar vein, Arlow is making headlines with its promise of low-alcohol wines that retain full-bodied flavours. This innovation is designed for those who enjoy the culture of wine but prefer a lighter, more mindful approach to consumption. It’s another example of how the market is evolving to cater to the sober-curious consumer. Discover more about Arlow’s offerings here.